BB SPOKE · WEARABLE LUXURY WITH A SOUL

The Story of BB SPOKE & Brian Babylon

BB SPOKE started with one simple problem: comedian and creator Brian Babylon couldn’t find clothes that hit the way his life felt — sharp, global, funny, and real.

And Brian wasn’t interested in joining the overpriced, lazy fashion machine. He wanted to challenge it. So he built BB SPOKE: small batch, custom cut, no sweatshop shortcuts. Just real craft and a little chaos.

Custom Cut Low Batch Berlin · Chicago · Johannesburg

What Makes BB SPOKE Different

A Direct Challenge Brian Babylon built BB SPOKE specifically to push back against the current fashion industry — the overpriced laziness, the copy-paste designs, the fake “luxury” made in the same factories as everyone else. BB SPOKE is his protest, his alternative, his upgrade.

Custom Cut Every piece is shaped with real bodies in mind, not just runway samples. Coats, hoodies, and sets are fit for height, size, and how you actually move through the world.

Low Batch Small runs. Often 25–50 pieces only. When you see a BB SPOKE coat in the wild, you’re not going to see ten more walking behind it.

Real Materials Japanese denim, serious leather, quilted floral linings, buffalo-nickel buttons, custom patches. Pieces are built to be worn, traveled in, and lived in.

Ethical Mindset The brand pushes back on “luxury” that’s made in the same sweatshop as everything else. BB SPOKE focuses on fair production, real relationships with makers, and honest pricing.

When you wear BB SPOKE, you’re not just buying a coat or a hoodie. You’re stepping into Brian Babylon’s mission to challenge lazy luxury — and writing your own chapter in the story.

Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.

Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.

“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™